International communication strategies of Chinese radio and TV networks : initial observations / Duan Peng.
This book discusses the effect of communication strategies in the course of China's national image building from both a theoretical and a practical perspective. The research data are collected via researcher's in-depth observation as well as focus group analysis and case study of selected...
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Full Text (via Springer) |
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| Main Author: | |
| Other title: | 中国广播电视国际传播策略研究 |
| Format: | eBook |
| Language: | English Chinese |
| Published: |
Singapore :
Springer,
[2017]
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| Subjects: |
Internet
Full Text (via Springer)Online
| Call Number: |
HE8689.9.C6
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| HE8689.9.C6 | Available |