India reloaded : inside India's resurgent consumer market / Dheeraj Sinha.
"Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportuni...
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| Online Access: |
Full Text (via Springer) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Houndmills, Basingstoke, Hampshire ; New York, NY :
Palgrave Macmillan,
2015.
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| Subjects: |
Internet
Full Text (via Springer)Online
| Call Number: |
HC440.C6 S56 2015
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| HC440.C6 S56 2015 | Available |