Coping with retail giants : gaining an edge over discounters /

Coping with retail giants : gaining an edge over discounters / A. Coskun Samli.

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In the retail jungle dominated by giants like Walmart and Costco, survival for small and medium sized retailers will require a major shift from the traditional strategy of merchandise management to focus on generating customer value. Coping with Retail Giants critically analyzes the modern retail ma...

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Bibliographic Details
Online Access: Full Text (via Springer)
Main Author: Samli, A. Coskun (Author)
Format: eBook
Language:English
Published: [Basingstoke] : Palgrave Macmillan, 2015.
Subjects:
Stores, Retail > Management.
Retail trade > Management.
Marketing > Management.
Small business > Management.
Consumer behavior.
Discount houses (Retail trade)
Table of Contents:
  • 1. Pre-opening Preparations
  • 2. Retail Marketing Strategy Development
  • 3. Fitting into Multi-Layered Retail Competition
  • 4. Major Trends in the Retailing Sector which Independents Must Know
  • 5. The Retail Evolution
  • 6. Capitalizing on Market Potentials
  • 7. Consumer Behavior and Retail Strategy
  • Appendix to 7 The High Touch Effect
  • 8. Strategy Alternatives
  • 9. Developing Measuring, and Managing Store Image
  • 10. People are our Strength
  • 11. We Must Communicate with our Market
  • 12. Developing a Merchandise Mix
  • 13. Pricing Strategies
  • 14. Being Connected to a Supply Chain
  • 15. Store Performance Evaluation
  • Postscript.

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