Coping with retail giants : gaining an edge over discounters / A. Coskun Samli.
In the retail jungle dominated by giants like Walmart and Costco, survival for small and medium sized retailers will require a major shift from the traditional strategy of merchandise management to focus on generating customer value. Coping with Retail Giants critically analyzes the modern retail ma...
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| Online Access: |
Full Text (via Springer) |
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| Format: | eBook |
| Language: | English |
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[Basingstoke] :
Palgrave Macmillan,
2015.
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| Subjects: |
Internet
Full Text (via Springer)Online
| Call Number: |
HF5429 .S274 2015
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| HF5429 .S274 2015 | Available |