Place branding through phases of the image : balancing image and substance /

Place branding through phases of the image : balancing image and substance / by Staci M. Zavattaro.

As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations. However, for better or worse, these organizations begin to resemble highly competitive, private-sector publ...

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Bibliographic Details
Online Access: Full Text (via Springer)
Main Author: Zavattaro, Staci M., 1983- (Author)
Format: eBook
Language:English
Published: New York City, NY : Palgrave Macmillan, [2014]
Subjects:
Municipal government > Public relations > United States.
Place marketing > United States.
City promotion > United States.
City promotion.
Municipal government > Public relations.
Place marketing.
United States.

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Call Number: JS344.P8 Z387 2014
JS344.P8 Z387 2014 Available

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