Why marketing to women doesn't work : using market segmentation to understand consumer needs / Jenny Darroch.
"Women are now seen as the largest, most lucrative and most active market of all. Increasingly, organizations are fine-tuning their marketing strategies to better reach women, yet they continue to target them incorrectly, which risks alienating both their female and male customers. This book ad...
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| Online Access: |
Full Text (via Springer) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Basingstoke, Hampshire :
Palgrave Macmillan,
2014.
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| Subjects: |
Internet
Full Text (via Springer)Online
| Call Number: |
HF5415.332.W66 D37 2014
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| HF5415.332.W66 D37 2014 | Available |