A business history of the Swatch Group : the rebirth of Swiss watchmaking and globalization of the luxury industry / Pierre-Yves Donze.
While it was declining at the beginnings of the 1980s, the Swiss watch industry effortlessly dominates the global market today. This remarkable comeback is the topic of this book, which focuses on the development of the Swatch Group, the world's largest watch company, since its founding in 1983...
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| Online Access: |
Full Text (via Springer) |
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| Format: | eBook |
| Language: | English |
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Basingstoke :
Palgrave Macmillan,
2014.
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| Subjects: |
Internet
Full Text (via Springer)Online
| Call Number: |
HD9999.C584 S933 2014
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| HD9999.C584 S933 2014 | Available |