Politicians and rhetoric [electronic resource] : the persuasive power of metaphor / Jonathan Charteris-Black.
The language of persuasion looks both outwards and inwards: politicians promise a better future based on an evaluation of the current external reality, but they communicate this vision by activating deep-seated ideas, values and feelings that are hidden within the audience. This fully updated second...
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| Online Access: |
Full Text (via Springer) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Houndmills, Basingstoke, Hampshire ; New York :
Palgrave Macmillan,
2011.
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| Edition: | 2nd ed. |
| Subjects: |
Internet
Full Text (via Springer)Online
| Call Number: |
P301.5.M48 C486 2011eb
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| P301.5.M48 C486 2011eb | Available |