How to brand nations, cities and destinations [electronic resource] : a planning book for place branding / Teemu Moilanen and Seppo Rainisto.
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to buil...
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| Online Access: |
Full Text (via Springer) |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Basingstoke [England] ; New York :
Palgrave Macmillan,
2009.
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Internet
Full Text (via Springer)Online
| Call Number: |
G155.A1 M56 2009eb
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| G155.A1 M56 2009eb | Available |