Coca-globalization [electronic resource] : following soft drinks from New York to New Guinea / Robert J. Foster.
This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Pa...
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| Online Access: |
Full Text (via Springer) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Palgrave Macmillan,
2008.
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| Edition: | 1st ed. |
| Subjects: |
Internet
Full Text (via Springer)Online
| Call Number: |
GN450 .F67 2008eb
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| GN450 .F67 2008eb | Available |