Baked-in : creating products and businesses that market themselves / Alex Bogusky & John Winsor.

"Advertising leaders Bogusky and Winsor discuss the latest trends in product innovation as the key to cutting-edge marketing"--Provided by publisher.

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Bibliographic Details
Online Access:	Full Text (via Internet Archive)
Main Author:	Bogusky, A. M. (Alex M.)
Other Authors:	Winsor, John, 1959-
Format:	eBook
Language:	English
Published:	Chicago : Agate, ©2009.
Subjects:	New products. Advertising > New products. Marketing.

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Holdings details from Online
Call Number:	HF5415.153 .B64 2009
HF5415.153 .B64 2009	Available