Controlling the message : new media in American political campaigns / edited by Victoria A. Farrar-Myers and Justin S. Vaughn.
Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media...
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Full Text (via ProQuest) |
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Other Authors: | , |
Format: | eBook |
Language: | English |
Published: |
New York :
New York University Press,
[2015]
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Internet
Full Text (via ProQuest)Online
Call Number: |
JK2281 .C66 2015eb
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JK2281 .C66 2015eb | Available |