Group influence on consumer brand choice / [by] Robert E. Witt.

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Bibliographic Details
Main Author:	Witt, Robert E.
Format:	Book
Language:	English
Published:	[Austin] : Bureau of Business Research, University of Texas at Austin, 1970.
Series:	Studies in marketing ; no. 13.
Subjects:	Brand choice. Motivation research (Marketing) Reference groups.

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Call Number:	HF5415.3 .W63
HF5415.3 .W63	Available Place a Hold