Persuasion in the media age / Timothy A. Borchers.
A contemporary approach to persuasion that emphasizes the influence that media has had on persuasive practices. While drawing heavily from rhetorical theories as a foundation for the book, essential social science behavioral theories are used liberally to complement the discussion.
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| Online Access: |
Full Text (via Internet Archive) |
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| Format: | eBook |
| Language: | English |
| Published: |
Boston :
McGraw-Hill,
℗♭2002.
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Internet
Full Text (via Internet Archive)Online
| Call Number: |
P301.5.P47 B67 2002
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| P301.5.P47 B67 2002 | Available |