Pocketbook power : how to reach the hearts and minds of today's most coveted consumers--women / Bernice Kanner.
"Marketing expert Bernice Kanner takes a look at the way female spending power has forever changed the advertising/marketing landscape. Pocketbook Power reveals how industry professionals are responding to the female-dominated marketplace, marrying compelling demographic and statistical informa...
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Full Text (via Internet Archive) |
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| Format: | eBook |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
©2004.
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Internet
Full Text (via Internet Archive)Online
| Call Number: |
HF5415.32 .K36 2004
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| HF5415.32 .K36 2004 | Available |