Segmenting the mature market : identifying, targeting, and reaching America's diverse, booming senior markets / Carol M. Morgan, Doran J. Levy.

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Bibliographic Details
Online Access:	Full Text (via Internet Archive)
Main Author:	Morgan, Carol M.
Other Authors:	Levy, Doran J.
Format:	eBook
Language:	English
Published:	Chicago, Ill. : Probus Pub. Co., ℗♭1993.
Subjects:	Market segmentation > United States. Older consumers > United States. Market segmentation. Older consumers. United States.

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Holdings details from Online
Call Number:	HF5415.127 .M67 1993
HF5415.127 .M67 1993	Available