Consumption behaviour and social responsibility : a consumer research approach / Karnika Gupta, Narendra Singh.
This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of 'consumption behaviour and 'social responsibility. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative r...
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| Online Access: |
Full Text (via Springer) |
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| Format: | eBook |
| Language: | English |
| Published: |
Singapore :
Springer,
[2020]
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| Series: | Approaches to global sustainability, markets, and governance.
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| Subjects: |
| Summary: | This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of 'consumption behaviour and 'social responsibility. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model. The book appeals to readers interested in consumer behaviour, research methodologies, social responsibility, corporate social responsibility, segmentation and profiling, sustainability, and structural equation modelling with path analysis and confirmatory factor analysis. The book also offers concrete recommendations that will benefit businesses and governments alike. |
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| Physical Description: | 1 online resource (xxv, 450 pages) : illustrations (some color) |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9789811530050 981153005X |
| ISSN: | 2520-8772. |