Consumption behaviour and social responsibility : a consumer research approach / Karnika Gupta, Narendra Singh.
This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of 'consumption behaviour and 'social responsibility. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative r...
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| Online Access: |
Full Text (via Springer) |
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| Format: | eBook |
| Language: | English |
| Published: |
Singapore :
Springer,
[2020]
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| Series: | Approaches to global sustainability, markets, and governance.
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| Subjects: |
Internet
Full Text (via Springer)Online
| Call Number: |
HF5415.32 .G87 2020
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| HF5415.32 .G87 2020 | Available |