Applied strategic marketing : a step-by-step approach / Karel Jan Alsem.
This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with identifying the value propo...
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| Online Access: |
Full Text (via ProQuest) |
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| Main Author: | |
| Other title: | Strategische marketingplanning. English |
| Format: | eBook |
| Language: | English Dutch |
| Published: |
Abingdon, Oxon ; New York, NY :
Routledge,
2019.
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| Subjects: |
Internet
Full Text (via ProQuest)Online
| Call Number: |
HF5415.13 .A435313 2019
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| HF5415.13 .A435313 2019 | Available |