Growth dynamics in new markets : improving decision making through simulation model-based management / Martin F.G. Schaffernicht & Stefan N. Groesser.

An innovative simulation-based approach for strategic decision making when launching new products Growth Dynamics in New Markets contains a dynamic case study and simulations that reveal what it takes to successfully introduce a product into a new market. Written by experts in the field, the text an...

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Online Access: Full Text (via O'Reilly/Safari)
Main Authors: Schaffernicht, Martin F. G., 1961- (Author), Groesser, Stefan N., 1978- (Author)
Format: eBook
Language:English
Published: Hoboken, NJ : John Wiley & Sons, 2018.
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Call Number: HD30.23
HD30.23 Available