Growth dynamics in new markets : improving decision making through simulation model-based management / Martin F.G. Schaffernicht & Stefan N. Groesser.
An innovative simulation-based approach for strategic decision making when launching new products Growth Dynamics in New Markets contains a dynamic case study and simulations that reveal what it takes to successfully introduce a product into a new market. Written by experts in the field, the text an...
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Full Text (via O'Reilly/Safari) |
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| Main Authors: | , |
| Format: | eBook |
| Language: | English |
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Hoboken, NJ :
John Wiley & Sons,
2018.
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| Subjects: |
Internet
Full Text (via O'Reilly/Safari)Online
| Call Number: |
HD30.23
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| HD30.23 | Available |