Global Sport Marketing : Contemporary Issues and Practice.
Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a globa...
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| Online Access: |
Full Text (via ProQuest) |
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| Format: | eBook |
| Language: | English |
| Published: |
Hoboken :
Taylor and Francis,
2012.
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| Series: | Routledge research in sport business and management.
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| Subjects: |
Internet
Full Text (via ProQuest)Online
| Call Number: |
GV716 .G56 2012
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| GV716 .G56 2012 | Available |