AI for marketing and product innovation : powerful new tools for predicting trends, connecting with customers, and closing sales /

AI for marketing and product innovation : powerful new tools for predicting trends, connecting with customers, and closing sales / Dr. A.K. Pradeep, Andrew Appel, Stan Sthanunathan.

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AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)--twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are alre...

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Bibliographic Details
Main Authors: Pradeep, A. K., 1963- (Author), Appel, Andrew, 1964- (Author), Sthanunathan, Stan, 1959- (Author)
Format: Book
Language:English
Published: Hoboken, New Jersey : John Wiley & Sons, Inc., [2019]
Subjects:
Marketing > Technological innovations.
Artificial intelligence.
Machine learning.
Datenverarbeitung.
Künstliche Intelligenz.
Marketing.
Maschinelles Lernen.
Technische Innovation.

Business Library - Stacks

Holdings details from Business Library - Stacks
Call Number: HF5410 .P73 2019
HF5410 .P73 2019 Available Place a Hold

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