The Apple experience : secrets to building insanely great customer loyalty / Carmine Gallo.

Praise for THE APPLE EXPERIENCE "There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience."...

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Bibliographic Details
Online Access: Full Text (via O'Reilly/Safari)
Main Author: Gallo, Carmine
Other title:Secrets to building insanely great customer loyalty
Format: Electronic eBook
Language:English
Published: New York : McGraw-Hill, ©2012.
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