Comic-con and the business of pop culture : what the world's wildest trade show can tell us about the future of entertainment /

Comic-con and the business of pop culture : what the world's wildest trade show can tell us about the future of entertainment / Rob Salkowitz.

From Comic-Cons massive exhibit hall and panels to its exclusive parties and business suites; this book peels back the layers to show how comics culture is influencing communications; entertainment; digital technology; marketing; education; and storytelling. --

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Bibliographic Details
Online Access: Full Text (via O'Reilly/Safari)
Main Author: Salkowitz, Rob, 1967-
Format: eBook
Language:English
Published: New York : McGraw-Hill, ©2012.
Subjects:
Comic books, strips, etc. > Authorship > Marketing.
Comic books, strips, etc. > Marketing.
Comic books, strips, etc. > Technological innovations.
Popular culture > Economic aspects.
Webcomics.
Comic books, strips, etc. > Authorship > Marketing
Comic books, strips, etc. > Marketing
Popular culture > Economic aspects
Webcomics

Internet

Full Text (via O'Reilly/Safari)

Online

Holdings details from Online
Call Number: PN6714 .S255 2012
PN6714 .S255 2012 Available

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