Creating social change / [Edited by] Gerald Zaltman, Philip Kotler [and] Ira Kaufman.

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Bibliographic Details
Main Author:	Zaltman, Gerald
Other Authors:	Kotler, Philip, Kaufman, Ira
Format:	Book
Language:	English
Published:	New York : Holt, Rinehart, and Winston, [1972]
Series:	Holt, Rinehart, and Winston marketing series.
Subjects:	Social change. Social Change. Social Conditions > United States. United States > Social conditions > 1945-

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