Frugal innovation : models, means, methods / Yasser Bhatti, University of Oxford, Radha Ramaswami Basu, iMerit Technology Services, David Barron, University of Oxford, Marc J. Ventresca, University of Oxford.

"To date, books on low-cost or 'frugal innovation' have been practitioner-oriented and largely based on anecdotal evidence. This ground-breaking book provides a scholarly understanding of frugal innovation, drawing on empirical research. The resulting theoretical framework provides a...

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Bibliographic Details
Main Authors: Bhatti, Yasser Ahmad, 1975- (Author), Basu, Radha (Author)
Format: Book
Language:English
Published: Cambridge, United Kingdom ; New York : Cambridge University Press, 2018.
Subjects:

Business Library - Stacks

Holdings details from Business Library - Stacks
Call Number: HD53 .B518 2018
HD53 .B518 2018 Available Place a Hold