Frugal innovation : models, means, methods / Yasser Bhatti, University of Oxford, Radha Ramaswami Basu, iMerit Technology Services, David Barron, University of Oxford, Marc J. Ventresca, University of Oxford.
"To date, books on low-cost or 'frugal innovation' have been practitioner-oriented and largely based on anecdotal evidence. This ground-breaking book provides a scholarly understanding of frugal innovation, drawing on empirical research. The resulting theoretical framework provides a...
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Main Authors: | , |
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Format: | Book |
Language: | English |
Published: |
Cambridge, United Kingdom ; New York :
Cambridge University Press,
2018.
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Subjects: |
Business Library - Stacks
Call Number: |
HD53 .B518 2018
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HD53 .B518 2018 | Available Place a Hold |