ETHNIC MARKETING.

Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understand, let alone control. Dominant soc...

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Bibliographic Details
Online Access: Full Text (via EBSCO)
Main Author: JOHN STANTON. PIRES, GUILHERME
Format: eBook
Language:English
Published: [Place of publication not identified] : ROUTLEDGE, 2018.
Series:Routledge studies in marketing ; 5.
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Call Number: HF5415.332.M56
HF5415.332.M56 Available