Branding for dummies / by Bill Chiaravalle and Barbara Findlay Schenck.
Branding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or conducting a makeover, Chiaravalle and Schenck will help you take control of your brand today!
Saved in:
| Online Access: |
Full Text (via O'Reilly/Safari) |
|---|---|
| Main Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, NJ :
John Wiley & Sons,
[2015]
|
| Edition: | Second edition. |
| Series: | --For dummies.
|
| Subjects: |
Table of Contents:
- Part 1. Getting started with branding
- Part 2. Building a brand, step by step
- Part 3. Winning brand fans and followers
- Part 4. Caring for your brand
- Part 5. Protecting your brand
- Part 6. The part of tens.