Branding for dummies / by Bill Chiaravalle and Barbara Findlay Schenck.
Branding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or conducting a makeover, Chiaravalle and Schenck will help you take control of your brand today!
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| Online Access: |
Full Text (via O'Reilly/Safari) |
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| Main Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, NJ :
John Wiley & Sons,
[2015]
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| Edition: | Second edition. |
| Series: | --For dummies.
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| Subjects: |
Internet
Full Text (via O'Reilly/Safari)Online
| Call Number: |
HD69.B7
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| HD69.B7 | Available |