Branding for dummies / by Bill Chiaravalle and Barbara Findlay Schenck.
Branding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or conducting a makeover, Chiaravalle and Schenck will help you take control of your brand today!
Saved in:
| Online Access: |
Full Text (via O'Reilly/Safari) |
|---|---|
| Main Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, NJ :
John Wiley & Sons,
[2015]
|
| Edition: | Second edition. |
| Series: | --For dummies.
|
| Subjects: |
MARC
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| 245 | 1 | 0 | |a Branding for dummies / |c by Bill Chiaravalle and Barbara Findlay Schenck. |
| 250 | |a Second edition. | ||
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| 505 | 0 | |a Part 1. Getting started with branding -- Part 2. Building a brand, step by step -- Part 3. Winning brand fans and followers -- Part 4. Caring for your brand -- Part 5. Protecting your brand -- Part 6. The part of tens. | |
| 520 | |a Branding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or conducting a makeover, Chiaravalle and Schenck will help you take control of your brand today! | ||
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Product management. | |
| 650 | 0 | |a Business names. | |
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| 650 | 7 | |a Business names |2 fast | |
| 650 | 7 | |a Product management |2 fast | |
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