Harvesting intangible assets : uncover hidden revenue in your company's intellectual property / Andrew J. Sherman.

Whether you call it harvesting intangible assets or intellectual property management, organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below...

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Bibliographic Details
Online Access: Full Text (via O'Reilly/Safari)
Main Author: Sherman, Andrew J.
Format: eBook
Language:English
Published: New York : AMACOM, American Management Association, c2012.
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