If you're in a dogfight, become a cat! : strategies for long-term growth / Leonard Sherman.
Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "...
Saved in:
| Online Access: |
Full Text (via ProQuest) |
|---|---|
| Main Author: | |
| Other title: | If you're in a dog fight, become a cat! |
| Format: | eBook |
| Language: | English |
| Published: |
New York :
Columbia University Press,
[2017]
|
| Subjects: |
Internet
Full Text (via ProQuest)Online
| Call Number: |
HD30.28.S42995 2016
|
|---|---|
| HD30.28.S42995 2016 | Available |