Email marketing in a digital world : the basics and beyond / Richard C. Hanna, Scott D. Swain, Jason Smith.
This book will examine how organizations can optimize their use of email marketing. It describes the history of email marketing and then discuss current best (and worst) practices.
Saved in:
| Online Access: |
Full Text (via ProQuest) |
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| Main Authors: | , , |
| Format: | eBook |
| Language: | English |
| Published: |
New York, NY :
Business Expert Press,
2016.
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| Edition: | First edition. |
| Series: | Digital and social media marketing and advertising collection.
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| Subjects: |
Internet
Full Text (via ProQuest)Online
| Call Number: |
HF5415.1265
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| HF5415.1265 | Available |