Marketing strategy for small- to medium-sized manufacturers : a practical guide for generating growth, profit, and sales / Charles E. France.

Small and medium manufacturers' attempts to grow their business often produce less-than-desired results due to self-inflicted obstacles and pitfalls that defeat their well-intended efforts. Many do not follow generally accepted basic business practices such as knowing product costs and margins,...

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Bibliographic Details
Online Access: Full Text (via ProQuest)
Main Author: France, Charles E.
Format: eBook
Language:English
Published: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013.
Series:2013 digital library.
Marketing strategy collection.
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Internet

Full Text (via ProQuest)

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Call Number: HF5415.13 .F725 2013
HF5415.13 .F725 2013 Available