International marketing : strategy development and implementation / Carl Arthur Solberg.
"Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties and norms. International Marketing offers a uniquely adaptable strategy framework for firms of a...
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| Online Access: |
Full Text (via EBSCO) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Abingdon, Oxon ; New York, NY :
Routledge,
2018.
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| Subjects: |
Internet
Full Text (via EBSCO)Online
| Call Number: |
HF5415 .S688 2018
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| HF5415 .S688 2018 | Available |