Experiential marketing : secrets, strategies, and success stories from the world's greatest brands / Kerry Smith, Dan Hanover.
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago....
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| Online Access: |
Full Text (via ProQuest) |
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| Main Authors: | , |
| Format: | eBook |
| Language: | English |
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Hoboken, New Jersey :
John Wiley & Sons,
[2016]
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| Subjects: |
Internet
Full Text (via ProQuest)Online
| Call Number: |
HF5415.127 .S65 2016eb
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| HF5415.127 .S65 2016eb | Available |