Consumer research for museum marketers : audience insights money can't buy / Margot A. Wallace.
What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum benefits from a deeper understanding of visitors: curators, educators, fundraisers, marketers, store and cafe managers.
Saved in:
| Online Access: |
Full Text (via ProQuest) |
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| Format: | eBook |
| Language: | English |
| Published: |
Lanham :
AltaMira Press,
c2010.
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| Subjects: |
Internet
Full Text (via ProQuest)Online
| Call Number: |
AM121
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| AM121 | Available |