Consumer research for museum marketers : audience insights money can't buy / Margot A. Wallace.
What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum benefits from a deeper understanding of visitors: curators, educators, fundraisers, marketers, store and cafe managers.
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Full Text (via ProQuest) |
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Main Author: | |
Format: | eBook |
Language: | English |
Published: |
Lanham :
AltaMira Press,
c2010.
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Internet
Full Text (via ProQuest)Online
Call Number: |
AM121
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AM121 | Available |