Search Results - "Report (Marketing Science Institute) ;"
Suggested Topics within your search.
Suggested Topics within your search.
- Marketing 117
- Management 86
- Marketing research 53
- New products 46
- Consumer behavior 45
- Consumers 42
- Advertising 34
- Product management 24
- Consumers' preferences 22
- Research 22
- Attitudes 20
- Brand choice 20
- Brand name products 19
- Mathematical models 19
- Pricing 19
- Psychological aspects 19
- Consumer satisfaction 17
- Customer services 17
- Sales promotion 15
- Customer relations 14
- Decision making 13
- Service industries 12
- Competition 10
- Electronic commerce 9
- Industrial management 9
- Prices 9
- Quality of products 9
- Consumer protection 8
- Motivation research (Marketing) 7
- Relationship marketing 7
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1
Organizing the National Account Force /
Published 1984“…Report (Marketing Science Institute)…”
Book
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2
Sex stereotyping in advertising : an annotated bibliography /
Published 1980“…Report (Marketing Science Institute) ;…”
Book -
3
Customer relationship management : strategies and company-wide implementation : July 11-12, 2002, INSEAD, Fontainebleau, France /
Published 2002“…Report (Marketing Science Institute) ;…”
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4
A knowledge-based approach for screening product innovations : technical working paper /
Published 1993“…Report (Marketing Science Institute) ;…”
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5
Consumer intention to adopt interactive teleshopping /
Published 1996“…Report (Marketing Science Institute) ;…”
Book -
6
From decision support to decision automation : a 2020 vision /
Published 1998“…Report (Marketing Science Institute) ;…”
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7
Designing positively evaluated logos /
Published 1996“…Report (Marketing Science Institute) ;…”
Book -
8
The evaluation of consumer protection laws : the case of the fair credit reporting act /
Published 1977“…Report (Marketing Science Institute) ;…”
Book -
9
Alternative strategies for strategy research in marketing /
Published 1978“…Report (Marketing Science Institute) ;…”
Book -
10
Does market orientation matter for small firms? /
Published 1995“…Report (Marketing Science Institute) ;…”
Book -
11
Dimensions and determinants of retailer pricing strategy and tactics /
Published 1999“…Report (Marketing Science Institute) ;…”
Book -
12
A cross-national and longitudinal study of product-country images with a focus on the U.S. and Japan /
Published 2000“…Report (Marketing Science Institute) ;…”
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13
Future directions for marketing : proceedings of two European colloquia, April 1976 and May 1977 /
Published 1978“…Report (Marketing Science Institute) ;…”
Conference Proceeding Book -
14
Effects of nationality on global strategy in major American, European, and Japanese multinational companies /
Published 1996“…Report (Marketing Science Institute) ;…”
Book -
15
An approach to assess the importance of brand equity in acquisition decisions /
Published 1993“…Report (Marketing Science Institute) ;…”
Book -
16
Consumer generalization of nutrient content claims in advertising /
Published 1996“…Report (Marketing Science Institute) ;…”
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17
Does pioneering advantage exist? : a cross-national comparative study /
Published 1999“…Report (Marketing Science Institute) ;…”
Book -
18
Differences in the attractiveness of alternative rewards among industrial salespeople : additional evidence /
Published 1981“…Report (Marketing Science Institute) ;…”
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19
Improving business and academic collaboration on research in marketing /
Published 1977“…Report (Marketing Science Institute) ;…”
Book -
20
Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers? /
Published 1993“…Report (Marketing Science Institute) ;…”
Book