Showing 1 - 20 results of 387 for search 'Marketing Science Institute,', query time: 5.51s Refine Results
  1. 1

    Analytic approaches to product and marketing planning : the second conference /

    Published 1982
    “…Marketing Science Institute,…”
    Conference Proceeding Book
  2. 2

    Trade promotion by grocery products manufacturers : a managerial perspective / by Quelch, John A.

    Published 1982
    “…Marketing Science Institute,…”
    Book
  3. 3

    Strategic marketing and the product life cycle / by Wiersema, Frederik D.

    Published 1982
    “…Marketing Science Institute,…”
    Book
  4. 4

    A crossfunctional approach to evaluating multiple line extensions for assembled products / by Ramdas, Kamalini

    Published 1999
    “…Marketing Science Institute,…”
    Book
  5. 5

    Marketing performance assessment : an exploratory investigation into current practice and the role of firm orientation / by Kokkinaki, Flora

    Published 1999
    “…Marketing Science Institute,…”
    Book
  6. 6

    Innovative market research for breakthrough product design /

    Published 1999
    “…Marketing Science Institute,…”
    Book
  7. 7

    Marketer's information practices and privacy concerns : how willing are consumers to provide personal information for shopping benefits? / by Phelps, Joseph (Joseph E.)

    Published 1999
    “…Marketing Science Institute,…”
    Book
  8. 8

    Marketing education in the United States / by Luck, David Johnston

    Published 1964
    “…Marketing Science Institute,…”
    Book
  9. 9

    Demand for and use of global account management / by Montgomery, David B. (David Bruce)

    Published 1999
    “…Marketing Science Institute,…”
    Book
  10. 10

    Towards understanding the value of a loyal customer : an information-processing perspective / by Ahluwalia, Rohini, 1966-

    Published 1999
    “…Marketing Science Institute,…”
    Book
  11. 11

    Manufacturing and distribution supply chain management : alliances and competition / by Weng, Z. Kevin

    Published 1999
    “…Marketing Science Institute,…”
    Book
  12. 12

    Decomposing the effects of direct TV advertising : which ad works, when, where, and how often? / by Tellis, Gerard J., 1950-

    Published 1999
    “…Marketing Science Institute,…”
    Book
  13. 13

    National account management : emerging insights / by Shapiro, Benson P.

    Published 1982
    “…Marketing Science Institute,…”
    Book
  14. 14

    The effects of national culture on organizational responses to the marketing concept / by Nakata, Cheryl

    Published 1999
    “…Marketing Science Institute,…”
    Book
  15. 15

    Slotting allowances and fees : schools of thought and the views of practicing managers / by Bloom, Paul N.

    Published 1999
    “…Marketing Science Institute,…”
    Book
  16. 16
  17. 17

    Measuring consumer willingness to pay at the point of purchase / by Wertenbroch, Klaus

    Published 2001
    “…Marketing Science Institute,…”
    Book
  18. 18

    Hedonic and utilitarian consumer benefits of sales promotions / by Chandon, Pierre

    Published 1999
    “…Marketing Science Institute,…”
    Book
  19. 19

    Analyzing media interactions : the effects of coordinated TV-print advertising campaigns / by Edell, Julie A.

    Published 1999
    “…Marketing Science Institute,…”
    Book
  20. 20

    Rewarding crossfunctional product development teams for optimal performance : a study of high tech industries / by Sarin, Shikhar, 1965-

    Published 1999
    “…Marketing Science Institute,…”
    Book
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