Search Results - Marketing Science Institute,

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South London Press (England)

London News Online (England)

Customer relationship management : strategies and company-wide implementation : July 11-12, 2002, INSEAD, Fontainebleau, France / prepared by Mauricio Mittelman and Vincent Onyemah... by Mittelman, Mauricio

A knowledge-based approach for screening product innovations : technical working paper / "Ram" Sundaresan Ram and Sudha Ram. by Ram, S. (Sundaresan), 1957-

Consumer intention to adopt interactive teleshopping / Mary Ann Eastlick. by Eastlick, Mary Ann

From decision support to decision automation : a 2020 vision / Randolph E. Bucklin, Donald R. Lehmann, John D.C. Little. by Bucklin, Randolph E.

Designing positively evaluated logos / Pamela W. Henderson, Joseph A. Cote. by Henderson, Pamela W.

The evaluation of consumer protection laws : the case of the fair credit reporting act / by Louis W. Stern [and others] by Stern, Louis W., 1935-

Alternative strategies for strategy research in marketing / by Derek F. Abell. by Abell, Derek F., 1938-

Does market orientation matter for small firms? / Alfred M. Pelham and David T. Wilson. by Pelham, Alfred M.

A cross-national and longitudinal study of product-country images with a focus on the U.S. and Japan / Nicolas Papadopoulos, Louise A. Heslop, IKON Research Group. by Papadopoulos, N. G. (Nicolas G.), 1946-

Future directions for marketing : proceedings of two European colloquia, April 1976 and May 1977 / edited by George Fisk, Johan Arndt, and Kjell Grønhaug.

Effects of nationality on global strategy in major American, European, and Japanese multinational companies / George S. Yip, Johny K. Johansson, Johan Roos. by Yip, George S.

An approach to assess the importance of brand equity in acquisition decisions / Vijay Mahajan, Vithala R. Rao, and Rajendra K. Srivastava. by Mahajan, Vijay

Consumer generalization of nutrient content claims in advertising / J. Craig Andrews, Richard G. Netemeyer, Scot Burton. by Andrews, J. Craig

Does pioneering advantage exist? : a cross-national comparative study / X. Michael Song, C. Anthony Di Benedetto, Yuzhen Lisa Zhao. by Song, X. Michael (Xiong-Xiong Michael)

Differences in the attractiveness of alternative rewards among industrial salespeople : additional evidence / by Neil M. Ford, Orville C. Walker, and Gilbert A. Churchill. by Ford, Neil M.

Improving business and academic collaboration on research in marketing / by Stephen A. Greyser. by Greyser, Stephen A.

Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers? / Cornelia Pechmann and S. Ratneshwar. by Pechmann, Cornelia

Examining the impact of destructive acts in marketing channel relationships / Jonathan D. Hibbard, Nirmalya Kumar, and Louis W. Stern. by Hibbard, Jonathan D.

Search Results - Marketing Science Institute,

South London Press (England)

London News Online (England)

Customer relationship management : strategies and company-wide implementation : July 11-12, 2002, INSEAD, Fontainebleau, France / prepared by Mauricio Mittelman and Vincent Onyemah... by Mittelman, Mauricio

A knowledge-based approach for screening product innovations : technical working paper / "Ram" Sundaresan Ram and Sudha Ram. by Ram, S. (Sundaresan), 1957-

Consumer intention to adopt interactive teleshopping / Mary Ann Eastlick. by Eastlick, Mary Ann

From decision support to decision automation : a 2020 vision / Randolph E. Bucklin, Donald R. Lehmann, John D.C. Little. by Bucklin, Randolph E.

Designing positively evaluated logos / Pamela W. Henderson, Joseph A. Cote. by Henderson, Pamela W.

The evaluation of consumer protection laws : the case of the fair credit reporting act / by Louis W. Stern [and others] by Stern, Louis W., 1935-

Alternative strategies for strategy research in marketing / by Derek F. Abell. by Abell, Derek F., 1938-

Does market orientation matter for small firms? / Alfred M. Pelham and David T. Wilson. by Pelham, Alfred M.

A cross-national and longitudinal study of product-country images with a focus on the U.S. and Japan / Nicolas Papadopoulos, Louise A. Heslop, IKON Research Group. by Papadopoulos, N. G. (Nicolas G.), 1946-

Future directions for marketing : proceedings of two European colloquia, April 1976 and May 1977 / edited by George Fisk, Johan Arndt, and Kjell Grønhaug.

Effects of nationality on global strategy in major American, European, and Japanese multinational companies / George S. Yip, Johny K. Johansson, Johan Roos. by Yip, George S.

An approach to assess the importance of brand equity in acquisition decisions / Vijay Mahajan, Vithala R. Rao, and Rajendra K. Srivastava. by Mahajan, Vijay

Consumer generalization of nutrient content claims in advertising / J. Craig Andrews, Richard G. Netemeyer, Scot Burton. by Andrews, J. Craig

Does pioneering advantage exist? : a cross-national comparative study / X. Michael Song, C. Anthony Di Benedetto, Yuzhen Lisa Zhao. by Song, X. Michael (Xiong-Xiong Michael)

Differences in the attractiveness of alternative rewards among industrial salespeople : additional evidence / by Neil M. Ford, Orville C. Walker, and Gilbert A. Churchill. by Ford, Neil M.

Improving business and academic collaboration on research in marketing / by Stephen A. Greyser. by Greyser, Stephen A.

Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers? / Cornelia Pechmann and S. Ratneshwar. by Pechmann, Cornelia

Examining the impact of destructive acts in marketing channel relationships / Jonathan D. Hibbard, Nirmalya Kumar, and Louis W. Stern. by Hibbard, Jonathan D.

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