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  1. 1
    The creation of the extraordinary perspectives on luxury /

    The creation of the extraordinary perspectives on luxury / by Gurzki, Hannes

    Published 2020
    “…Gabler research. Applied marketing science.…”
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  2. 2
    Sponsor- and country-related predictors of sponsorship effectiveness : sponsorship in a national and international environment /

    Sponsor- and country-related predictors of sponsorship effectiveness : sponsorship in a national and international environment / by Lucas, Christian

    Published 2014
    “…Gabler research. Applied marketing science.…”
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  3. 3
    The paradox of points : theoretical foundation and empirical evidence of medium magnitude effects in loyalty programs /

    The paradox of points : theoretical foundation and empirical evidence of medium magnitude effects in loyalty programs / by Köcher, Sören

    Published 2015
    “…Gabler research. Applied marketing science.…”
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  4. 4
    The impact of culture on relationship marketing in international services a target group-specific analysis in the context of banking services /

    The impact of culture on relationship marketing in international services a target group-specific analysis in the context of banking services / by Schumann, Jan H.

    Published 2009
    “…Gabler research. Applied marketing science.…”
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  5. 5
    Contingency factors of marketing-mix standardization German consumer goods companies in Central and Eastern Europe /

    Contingency factors of marketing-mix standardization German consumer goods companies in Central and Eastern Europe / by Codita, Roxana

    Published 2010
    “…Gabler research. Applied marketing science.…”
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    Thesis Electronic eBook
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  6. 6
    Remote service technology perception and its impact on customer-provider relationships an empirical exploratory study in a B-to-B-setting /

    Remote service technology perception and its impact on customer-provider relationships an empirical exploratory study in a B-to-B-setting / by Paluch, Stefanie

    Published 2011
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  7. 7
    Practical aspects of hair transplantation in Asians /

    Practical aspects of hair transplantation in Asians /

    Published 2018
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  8. 8
    Technology acceptance of connected services in the automotive industry

    Technology acceptance of connected services in the automotive industry by Hiraoka, Clemens

    Published 2009
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  9. 9
    Analytical CRM developing and maintaining profitable customer relationships in non-contractual settings /

    Analytical CRM developing and maintaining profitable customer relationships in non-contractual settings / by Wübben, Markus

    Published 2008
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    Thesis Electronic eBook
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  10. 10
    The effects of cause-related marketing on customers' attitudes and buying behavior

    The effects of cause-related marketing on customers' attitudes and buying behavior by Steckstor, Denise

    Published 2012
    “…Gabler research. Applied marketing science.…”
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    Thesis Electronic eBook
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