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FTC guides concerning use of endorsements and testimonials in advertising
Published 1998Online Access
Online Access
Government Document Electronic eBook
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Researching brand performance & endorser transgressions using event study methods.
Published 2020Streaming Video (via SAGE)
Electronic Video -
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A game theory model of celebrity endorsements Mark N. Hertzendorf.
Published 1996Online Access
Online Access
Government Document Electronic eBook -
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Dear Friends all unto whom this may come;
Published 1681Full Text (via Early English Books Online)
Electronic eBook -
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