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1
Driving demand : transforming B2B marketing to meet the needs of the modern buyer /
Published 2015Subjects: “…Industrial marketing.…”
Full Text (via Skillsoft)
Electronic eBook -
2
Quantitative marketing and economics
Published 2003Subjects: “…Marketing research Periodicals.…”
Online Access (A-Z Journals and Newspapers)
Electronic Journal -
3
Myths of branding : a brand is just a logo, and other popular misconceptions /
Published 2019Subjects: “…Marketing.…”
Streaming Audio (via Skillsoft)
Electronic Audio -
4
Wild thinking : 25 unconventional ideas to grow your brand and your business /
Published 2019Subjects: “…Marketing.…”
Streaming Audio (via Skillsoft)
Electronic Audio -
5
Dynamic Models of Advertising Competition : Open- and Closed-Loop Extensions /
Published 1991Subjects: Full Text (via Springer)
eBook -
6
3economy+ glossary : a corpus-based trilingual terminology dictionary on international economy, marketing and tourism /
Published 2020Subjects: Full Text (via EBSCO)
Electronic eBook -
7
Fundamentals of Business-to-Business Marketing Mastering Business Markets /
Published 2015Subjects: Full Text (via Springer)
eBook -
8
Market Orientation in Food and Agriculture /
Published 1996Subjects: Full Text (via Springer)
eBook -
9
Freemium economics : leveraging analytics and user segmentation to drive revenue /
Published 2014Subjects: Full Text (via Skillsoft)
Electronic eBook -
10
Precision retailing : driving results with behavioral insights and data analytics /
Published 2024Subjects: Full Text (via EBSCO)
eBook -
11
Brand Strength : Building and Testing Models Based on Experiential Information /
Published 2004Subjects: Full Text (via Springer)
eBook -
12
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14
The Internationalization of the Japanese Economy /
Published 1987Subjects: Full Text (via Springer)
eBook -
15
The Salience of Marketing Stimuli : an Incongruity-Salience Hypothesis on Consumer Awareness /
Published 2001Subjects: Full Text (via Springer)
eBook -
16
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17
Interactive Decision Aids : Effects on Consumers, Retailers, and Manufacturers /
Published 2003Subjects: Full Text (via Springer)
eBook -
18
Psychology in Economics and Business : an Introduction to Economic Psychology /
Published 1996Subjects: Full Text (via Springer)
eBook -
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20
Online Customer Loyalty : Forecasting the Repatronage Behavior of Online Retail Customers /
Published 2003Subjects: Full Text (via Springer)
eBook