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Progressive grocer's store brands

Online Access (A-Z Journals and Newspapers)

Journal of brand strategy

Online Access (A-Z Journals and Newspapers)

The journal of product & brand management

Online Access (A-Z Journals and Newspapers)

Journal of brand management

Online Access (A-Z Journals and Newspapers)

Brain tattoos : creating unique brands that stick in your customers' minds / Karen Post ; foreword by Jeffery H. Gitomer ; afterword by Michael Tchong. by Post, Karen

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Advanced brand management : managing brands in a changing world / Paul Temporal. by Temporal, Paul

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Brand America : the making, unmaking and remaking of the greatest national image of all time / Simon Anholt and Jeremy Hildreth. by Anholt, Simon

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Brand planning for the pharmaceutical industry / Janice MacLennan. by MacLennan, Janice

Full Text (via Taylor & Francis)

Brands on a mission : how to achieve social impact and business growth through purpose / Myriam Sidibe. by Sidibe, Myriam, 1976-

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Material culture and authenticity : fake branded fashion in Europe / Magdalena Craciun. by Crăciun, Magdalena

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Advances in national brand and private label marketing : 11th international conference, Oxford, UK, 2024 / edited by Juan Carlos Gázquez-Abad, Nicoletta Occhiocupo, José Luis Rui...

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In search of the obvious : the antidote for today's marketing mess / Jack Trout. by Trout, Jack

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Zhongguo di yi ge qi ye te bie ce hua an / Zeng Bo zhu.

中国第一个企业特別策划案 /

by Zeng, Bo

Brand new China : advertising, media, and commercial culture / Jing Wang. by Wang, Jing, 1950-

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Vulcans, earthlings and marketing ROI : getting finance, marketing and advertising onto the same planet / David Rutherford and Jonathan Knowles. by Rutherford, David

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Brand society : how brands transform management and lifestyle / Martin Kornberger. by Kornberger, Martin, 1974-

Retail marketing and branding : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke ; contributors, Ben Armstrong [and others] by Perrey, Jesko

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Brands and branding : strategy to build and nurture brands / Ashita Aggarwal and Suraj Commuri. by Aggarwal, Ashita, Commuri, Suraj

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Brand protection in the online world : a comprehensive guide / David N. Barnett. by Barnett, David N.

Unbrandable : how to succeed in the new brand space / Adam N. Stone. by Stone, Adam N.