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Brand choice
Consumers' preferences 35
Brand name products 30
Branding (Marketing) 22
Marketing 17
Consumer behavior 16
Consumers 14
Psychological aspects 13
Advertising 12
Product management 8
Attitudes 7
Brand loyalty 6
Motivation research (Marketing) 6
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CU Boulder 5
Psychology 5
Quality of products 5
Price cutting 4
Civilization 3
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Electronic commerce 3
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House brands 3
Nationalism 3
Neuromarketing 3
Research 3
Attachment behavior 2
Business 2
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Cigarette smokers 2

The neuro-consumer : adapting marketing and communication strategies for the subconscious, instinctive and irrational consumer's brain / Anne-Sophie Bayle-Tourtoulou and Michel Bad... by Bayle-Tourtoulou, Anne-Sophie, Badoc, Michel

Why they buy : American consumers inside and out / Robert B. Settle, Pamela L. Alreck. -- by Settle, Robert B.

Brand protection in the online world : a comprehensive guide / David N. Barnett. by Barnett, David N.

Creating images and the psychology of marketing communication / edited by Lynn R. Kahle & Chung-Hyun Kim.

The effects of involvement and executional factors of a television commercial on brand attitude formation / by C. Whan Park and S. Mark Young. by Park, C. Whan

Marketing straight to the heart / Barry Feig. by Feig, Barry

Firebrands : building brand loyalty in the Internet age / Michael Moon ; with Doug Millison. by Moon, Michael

Group influence on consumer brand choice / [by] Robert E. Witt. by Witt, Robert E.

Brands in the balance : meeting the challenges to commercial identity / Kevin Drawbaugh. by Drawbaugh, Kevin

Consumer brand preference survey, Boulder, Colo., Nov. 1, 1951 - Jan. 10, 1952 :

Brand choice and loyalty evidence from Swiss car registration microdata / Beat Meier. by Meier, Beat

Brand marketing : building winning brand strategies that deliver value and customer satisfaction / William M. Weilbacher. by Weilbacher, william M.

Co-branding : the science of alliance / editors, Tom Blackett, Bob Boad.

Handbook of brand relationships Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.

The soul of the new consumer : the attitudes, behaviors, and preferences of E-customers / Laurie Windham with Ken Orton. by Windham, Laurie

Branding : a practical guide to planning your strategy / Geoffrey Randall. by Randall, Geoffrey

Tobacco brand preferences

Firebrands : building brand loyalty in the Internet age / Michael Moon ; with Doug Millison. by Moon, Michael, 1950-

Comparative product information and its interaction with brand name and product type / by Dennis L. McNeill and William R. Swinyard. by McNeill, Dennis L.

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom. by Lindstrom, Martin, 1970-

Search Results

The neuro-consumer : adapting marketing and communication strategies for the subconscious, instinctive and irrational consumer's brain / Anne-Sophie Bayle-Tourtoulou and Michel Bad... by Bayle-Tourtoulou, Anne-Sophie, Badoc, Michel

Why they buy : American consumers inside and out / Robert B. Settle, Pamela L. Alreck. -- by Settle, Robert B.

Brand protection in the online world : a comprehensive guide / David N. Barnett. by Barnett, David N.

Creating images and the psychology of marketing communication / edited by Lynn R. Kahle & Chung-Hyun Kim.

The effects of involvement and executional factors of a television commercial on brand attitude formation / by C. Whan Park and S. Mark Young. by Park, C. Whan

Marketing straight to the heart / Barry Feig. by Feig, Barry

Firebrands : building brand loyalty in the Internet age / Michael Moon ; with Doug Millison. by Moon, Michael

Group influence on consumer brand choice / [by] Robert E. Witt. by Witt, Robert E.

Brands in the balance : meeting the challenges to commercial identity / Kevin Drawbaugh. by Drawbaugh, Kevin

Consumer brand preference survey, Boulder, Colo., Nov. 1, 1951 - Jan. 10, 1952 :

Brand choice and loyalty evidence from Swiss car registration microdata / Beat Meier. by Meier, Beat

Brand marketing : building winning brand strategies that deliver value and customer satisfaction / William M. Weilbacher. by Weilbacher, william M.

Co-branding : the science of alliance / editors, Tom Blackett, Bob Boad.

Handbook of brand relationships Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.

The soul of the new consumer : the attitudes, behaviors, and preferences of E-customers / Laurie Windham with Ken Orton. by Windham, Laurie

Branding : a practical guide to planning your strategy / Geoffrey Randall. by Randall, Geoffrey

Tobacco brand preferences

Firebrands : building brand loyalty in the Internet age / Michael Moon ; with Doug Millison. by Moon, Michael, 1950-

Comparative product information and its interaction with brand name and product type / by Dennis L. McNeill and William R. Swinyard. by McNeill, Dennis L.

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom. by Lindstrom, Martin, 1970-

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