Interfunctional rivalry and the use of market information by R&D managers : the effects of managerial actions / by Maltz, Elliot

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Market orientation in U.S. and Scandinavian companies : a cross-cultural study / by Selnes, Fred

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Communications spending decisions for industrial products : a literature review / by Galper, Morton

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Incorporating marketing into corporate planning models / by McCann, John M.

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Trading off value creation and value appropriation : the financial implications of shifts in strategic emphasis / by Mizik, Natalie

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Factors affecting organizational performance : a five-country comparison / by Deshpande, Rohit

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Total market orientation, business performance, and innovation / by Narver, John C.

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The effects of national culture on organizational responses to the marketing concept / by Nakata, Cheryl

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Strategic management and marketing in the service sector / by Grönroos, Christian, 1947-

Subjects: “…Service industries Management. http://id.loc.gov/authorities/subjects/sh85120350.…”

Service quality implementation : the effects of organizational socialization and managerial actions on customer-contact employee behaviors / by Hartline, Michael D.

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Rewarding crossfunctional product development teams for optimal performance : a study of high tech industries / by Sarin, Shikhar, 1965-

Subjects: “…High technology industries Management. http://id.loc.gov/authorities/subjects/sh2008105605.…”