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    Building a brand that matters : helping colleges and universities capitalize on the four essential elements of a block-buster brand /

    Building a brand that matters : helping colleges and universities capitalize on the four essential elements of a block-buster brand / by Sevier, Robert A. (Robert Allen), 1955-

    Published 2002
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  2. 2
    Higher education as competitive enterprise : when markets matter /

    Higher education as competitive enterprise : when markets matter / by Zemsky, Robert, 1940-

    Published 2001
    Subjects: “…College students Recruiting United States. http://id.loc.gov/authorities/subjects/sh2009120679.…”
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