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1
Your brand is not your logo : it is an experience that lives in your customer's gut /
Published 2010Subjects: “…Industrial design.…”
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2
Do you matter? : (and how to make sure you do) /
Published 2010Subjects: “…Industrial design.…”
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3
Walking the walk : having your customers love you /
Published 2010Subjects: “…Industrial design.…”
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4
Do you matter? : how great design will make people love your company /
Published 2009Subjects: “…Industrial design.…”
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5
Being design driven : why you care /
Published 2010Subjects: “…Industrial design.…”
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6
How being a design-driven company will get you from good to great /
Published 2010Subjects: “…Industrial design.…”
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7
Building a design-driven corporate culture /
Published 2010Subjects: “…Industrial design.…”
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8
Why your company must have a design culture /
Published 2010Subjects: “…Industrial design.…”
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9
How great products and services supply great user experiences /
Published 2010Subjects: “…Industrial design.…”
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10
Branding strategies for success /
Published 2012Subjects: Full Text (via O'Reilly/Safari)
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