Analyzing media messages : using quantitative content analysis in research /

Analyzing media messages : using quantitative content analysis in research / Daniel Riffe, Stephen Lacy, Frederick G. Fico.

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"Analyzing Media Messages: Using Quantitative Content Analysis in Research provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analys...

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Bibliographic Details
Online Access: Publisher description
Main Author: Riffe, Daniel
Other Authors: Lacy, Stephen, 1948-, Fico, Frederick
Format: Book
Language:English
Published: Mahwah, N.J. : Lawrence Erlbaum, ©2005.
Edition:2nd ed.
Series:LEA's communication series.
Subjects:
Content analysis (Communication)
Mass media > Research > Methodology.
Mass media > Statistical methods.

Internet

Publisher description

Norlin Library - Stacks

Holdings details from Norlin Library - Stacks
Call Number: P93 .R54 2005
P93 .R54 2005 Available Place a Hold

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