Innovation sucks! : time to think differently / Alan Watkins and Simon May.
"Business spends billions on innovation with very little to show for their investment or effort. This book challenges some of the 'ingrained truths' of innovation and suggests a different approach. Innovation is not the creation of a novel idea. It is the successful commercialisation...
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Main Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Abingdon, Oxon ; New York, NY :
Routledge,
2021.
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| Subjects: |
Internet
Full Text (via Taylor & Francis)Online
| Call Number: |
HD53 .W38 2021
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| HD53 .W38 2021 | Available |